Underwriting and Business Partnerships
Your company can underwrite MontanaPBS programming, sponsor events, and take an active role in enhancing all of the services MontanaPBS provides. Not advertising, sponsorship is about building partnerships and relationships with the people of Montana. It's about reinforcing commitment to quality and excellence. It's about aligning your business with a highly valued service. And ultimately, for many business owners, it's about the absolute most cost-effective way of connecting with Montana's most discerning viewers.
Sponsorship on MontanaPBS Delivers...
- Quality, Targeted Audiences
Upscale, well-educated viewers who "view by appointment."
- Optimum Message Exposure in Uncluttered Breaks
Commercial-free broadcasting allows your message to stand out. 74% of PBS viewers notice and remember underwriting sponsorships.
- Perception of Quality by Association
Three-fourths of viewers feel PBS underwriters represent quality and excellence because of their association with our programming.
- Receptive Audience
Our viewers appreciate the support of business partners. 63% of viewers are more inclined to purchase products and services from an underwriter. In fact, 82% of PBS viewers would switch brands because of an underwriter's association with PBS.
- Statewide Coverage
Your business can reach over 400 communities and over 800,000 households throughout Montana.
- Affordable and Effective
MontanaPBS is an affordable and effective means of establishing a quality relationship with the best customers.
...Getting by with a little help from our business partners!
KUSM-TV – MontanaPBS
Programming on MontanaPBS is supported by viewers like you and by businesses throughout Montana. Thank you to our current business partners.
Click here for a complete list.
Join the select circle of Montana businesses that have already discovered the value of underwriting on MontanaPBS. View the current rate sheet below for general underwriting opportunities or contact McKenna to learn about other exclusive program support options.